Starting Funeral Home Business Plan (PDF)

funeral home business plan
Business Plans PDF

Death is a natural part of life, and as such, funeral homes are a necessity for families and communities. While it may seem daunting to enter into such a sensitive industry, starting a funeral home business can be a fulfilling and profitable business venture. People dying necessitate the need for funeral services. It may sound morbid to say that a funeral home business is a profitable venture. However, it is a matter of necessity and inevitability. A funeral home, also known as a funeral parlour, is an establishment where the dead are prepared for burial or cremation. The funeral services industry is a stable and growing market, with an increasing demand for services as the population ages. A funeral home business can offer a unique opportunity to serve families during one of the most difficult times in their lives and to provide a meaningful and personalized experience. This article will outline how to start a funeral parlour business, and the funeral home business plan (PDF, Word & Excel).

Market Research

It’s important for you to carry out market research before you venture into the funeral home business. You must seek to familiarize yourself with how the funeral parlour industry works first. Then you research into existing funeral home businesses in your target area. You have to find the type of services and products that they offer. Find out their customer segments and how big their market share or reach is. Study their business and pricing models.

Market research will help you identify market gaps, including underserved or unserved locations, as well as weaknesses of the existing funeral parlours. The information and insights you gather from your market research will help you build a successful funeral home business. Your target market, services to offer, and marketing strategies will be determined by the information you get from the market research. Therefore, it is imperative that you take the time to conduct thorough research before starting a funeral home business.

Location And Premises

There are several factors you should take into consideration when selecting a location for your funeral home business. Consider the demographics of the area. The ideal location for a funeral parlour is in an area that has a significant population of old adults, as aged people may require funeral services in the near future. Also consider the income levels of the people in the area, an area with a higher income demographic is more likely to utilise premium funeral services. The funeral home should be located in an easily accessible area with enough space for parking. It should be close to major highways and public transportation – this ensures that families can easily access the funeral parlour.

The premises for a funeral home play an important role in ensuring the success of the business. The funeral parlour premises should provide a comfortable, safe, and peaceful environment for families to grieve and pay their respects to their loved ones. You will need a building to operate from. Typically you will need a building with multiple rooms. Rooms needed for a funeral home include a reception, preparation room, mortuary room and offices. The funeral home business plan should include the costs of purchasing or leasing the premises.

Vehicles And Equipment

A funeral home requires a variety of  vehicles and specialized equipment to provide professional services to its clients. Vehicles are an essential requirement for funeral parlours, as they enable the transportation of the deceased, family members, and funeral staff. Hearses are the most commonly used vehicles by funeral homes, their primary purpose is to transport caskets containing the deceased. Some funeral parlours can also have limousines and buses for transporting mourners. Other equipment required by funeral parlours include mortuary refrigerators, embalming tables, embalming equipment, mortuary stretchers & trolleys, scissor lifts, furniture etc. The funeral parlour business plan should include the costs of acquiring the vehicles and equipment.

Products And Services

A funeral home provides a range of services to assist families in arranging and conducting funeral services for their loved ones. Some of the common services offered by funeral parlours include embalming and preparation of the deceased, casket and urn selection, coordination of funeral and burial services, provision of transportation, and assistance with legal paperwork such as death certificates and insurance claims. In addition to facilitating the traditional burial services, funeral parlours can also offer cremation services. Funeral homes can also provide other extra services such as grief counselling.

While funeral parlours primarily offer services, they can also sell products to facilitate the funeral arrangements. One of the primary products offered by funeral homes are coffins and caskets, which can come in a variety of materials and styles to suit different preferences and budgets. Other products offered by funeral homes include urns for cremation, stationary  such as memorial programs and thank-you cards, floral arrangements, and memorial tribute videos. Your funeral parlour business plan should clearly outline the products and services that your business will offer.

Management And Staff

A funeral home requires a team of dedicated employees so as to provide high quality services to families during their time of need. The employees required by a funeral parlour business include funeral directors/undertakers, funeral assistants, embalmers, drivers as well as administrative staff. Large funeral homes can also employ grief counselors or social workers to offer emotional support and guidance to families. The employees of a funeral parlour must possess a range of qualities to ensure that they can provide the necessary support and assistance to grieving families. Compassion is perhaps the most essential quality, as it is vital that the staff empathise with families and offer them comfort and understanding. In addition to being compassionate, employees should be professional, respectful, and attentive to detail. Good communication skills are also necessary to ensure that funeral arrangements are executed smoothly and that families feel supported throughout the whole process. Thus it is important for all your employees to undergo training to ensure that they provide high quality services to clients. The salaries of all your staff should be included in the funeral home business plan.


The market for funeral services is always there as people are always dying every day. However you need to understand your local market and trends. For example, in some countries cremation is now mostly more preferable than traditional burials. While the demand for funeral services is relatively constant, the market for funeral homes is also impacted by factors such as the local population, demographics, and cultural traditions. As such, funeral homes must be responsive to the unique needs of their local market and be able to offer personalized and culturally appropriate services to their clients. Word of mouth is one of the most important marketing methods for funeral parlours, thus it is important to provide high quality services so as to encourage positive word of mouth referrals. Funeral homes that offer compassionate and professional services, and go above and beyond to meet the needs of their clients, are more likely to receive positive recommendations from satisfied customers. The funeral parlour business plan should also include other marketing strategies that you can use for your funeral home business.

Pre-Written Funeral Home Business Plan (PDF, Word And Excel): Comprehensive Version, Short Funding/Bank Loan Version and Automated Financial Statements

For an in-depth analysis of the funeral home business, we encourage you to purchase our well-researched and comprehensive funeral home business plan. We introduced the business plans after discovering that many were venturing into the funeral parlour business without enough knowledge and understanding of how to run the business, lack of understanding of the financial side of the business, lack of understanding of : the industry, the risks involved , costs and profitability of the business; which often leads to disastrous losses.

The StartupBiz Global funeral parlour business plan will make it easier for you to launch and run your funeral home business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. This is a complete business plan for a funeral home business. It will be easier to plan and budget as you will be aware of all the costs involved in setting up and running the funeral parlour business.

Uses of the Funeral Parlour Business Plan (PDF, Word And Excel)

The funeral home business plan can be used for many purposes including:

  • Raising capital from investors/friends/relatives
  • Applying for a bank loan
  • Start-up guide to launch your funeral parlor business
  • As a funeral home business proposal
  • Assessing profitability of the funeral parlour business
  • Finding a business partner
  • Assessing the initial start-up costs so that you know how much to save
  • Manual for current business owners to help in business and strategy formulation

Contents of the Funeral Home Business Plan (PDF, Word And Excel)

The business plan for a funeral home includes, but not limited to:

  • Marketing Strategy
  • Financial Statements (monthly cash flow projections, income statements, cash flow statements, balance sheets, break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortization)
  • Industry Analysis
  • Market Analysis
  • Risk Analysis
  • SWOT & PEST Analysis
  • Operational Requirements
  • Operational Strategy
  • Why some people in the funeral home business fail, so that you can avoid their mistakes
  • Ways to raise capital to start your funeral parlour business

The funeral home business plan package consists of 4 files

  1. Funeral Home Business Plan – PDF file (Comprehensive Version – 89 Pages)
  2. Funeral Home Business Plan – Editable Word File (Comprehensive Version – 89 Pages)
  3. Funeral Home Business Plan Funding/Bank Loan Version- Editable Word File (Short version for applying for a loan/funding – 48 pages)
  4. Funeral Home Business Plan Automated Financial Statements – (Editable Excel File)

The business plan can be used in any country and can be easily edited. The financial statements are automated. This implies that you can change eg the costs, salaries etc, and all the other financial statements will automatically adjust to reflect the change. 

Click below to download the Contents Page of the Funeral Home Business Plan (PDF)

funeral home business plan pdf


Get the Funeral Home Business Plan (PDF, Word And Excel)

Click Buy Now below to purchase using Paypal, Credit Card, or Debit Card. After you have purchased, you will immediately see the download link for the business plan package on the screen. You will also immediately get an email with the business plan download link.
The Pre-written business plan package (PDF, Word, and Excel) costs $30 only!

funeral home business proposal

If you want to purchase multiple business plans at once then click here: Business Plans Store.

The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on and we will assist you.

We wish you the best in your funeral home business! Check out our collection of business plans , and more business ideas.



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