Making your customers fall in love with your business is more than selling your products and services to them. It literally involves exceeding their expectations. When customers are happy to do business with you and look forward to every transaction with you, it shows that you have earned their love. Creating a good relationship between your company and customers can help spread positive information about your company. In fact, this is a great business opportunity that you should not take for granted. When it comes to a good customer experience, most companies normally fail. Here are the 10 ways to make customers fall in love with your business
1. Exceed their expectation
To differentiate between mediocrity and excellence, you need to exceed the expectations of your customers. You need to work tirelessly until you create something which is excellent. When you go an extra mile and surprise your customers with something new, you will make a lasting impact in their minds. This small extra investment in time and energy will go a long way in making your customers love your business.
2. Pinpoint areas that need to be improved
You need to know which areas of your business venture need improvement. Analyzing the metrics and keeping track make it easier to effect some improvements. It may also be helpful to measure the success of your business so that you can know what to do differently. If you identify weak points and take actions, your customers will have no excuse not to fall in love with your business.
3. Be responsive and attentive
Just like your partner, your customers always expect you to spend time with them, understand them and respond adequately. Paying attention to their feedback and views and responding well shows that you are committed and sincere in what you are doing. Whether they want you to improve something or improvise an idea you need to respond back to them promptly. More so, addressing grievances and handling queries are some of the key areas requiring your attention.
4. Handle your customers well
Evidence has shown that satisfied customers normally tell people about the experience that they had. It’s, therefore, important to genuinely talk with your customers. Address them by their name and talk to them directly as you would talk to another person.
5. Appreciate your customers
Take your time and be appreciative as much as possible. Many customers will come back to the business where they are appreciated. Showing gratitude is a good way to further strengthen their positive relationship with you. Ensure that every thank you message is personalized to a particular customer.
6. Treat them with respect
When trying to resolve an issue involving customers, it’s very important to respect them. Most customers who had a rude experience with the company tell their friends and other relations. Ensure that you are patient and polite when handling customers. Allow them to share their problems to make them feel at ease. Once they feel that they are comfortable they are more likely to share the attributes of the company.
7. Stay connected to them
Love cannot develop if only one side is involved. If you want completely win your customers you need to stay connected and regularly express your love. Reassuring your customers and staying connected will go a long way in strengthening your relationships. Even after you have served them, it makes a lot of sense to keep in touch and keep them informed of any new offers that you may have. You may also call them to inquire how they are doing.
8. Know that customers’ word is final
No matter the situation, you should always know that the customers’ word is final. This is one of the best rules that you can use to guide your business as it grows. Clearly, define how to deal with customers who are not happy to ensure that there is a process that all employees can follow. Do not allow your customers to forget about your business.
9. Serve your customers well
The number one reason why most customers do not come back is dissatisfaction. Do everything you can to give customers the best service. If they have an issue, respond quickly and be ready to offer them something special. You should not slow at any point when it comes to satisfying your customers. 81% of businesses who deliver an excellent customer experience normally outperform their competition.
10. Speak the truth
As humans, we are not perfect. The most important thing is to learn from the mistakes that you have made. More so, it’s also very important, to be honest with yourself and accept that you have made mistakes. While your customers do not expect you to be perfect all the time, they would love it if you are always speaking the truth.